Central Wisconsin Economic Profile
The Central Wisconsin area stretches nearly five-thousand square miles and includes Marathon, Portage, Wood, Lincoln, and Adams counties. With a bustling regional airport, the intersection of an interstate highway and multiple four-lane state connectors, and a steadily growing population, the area is a hub of economic development and growth in Wisconsin. A healthy mix of light and heavy manufacturing, agriculture, services, and retail drives a diverse economy that continues to expand despite the current economic conditions. Multiple communities in the central Wisconsin area have been touted as top-ten places in the United States to live and work because of short commutes, strong schools, and a plethora of outdoor recreational activities. These attributes help bring a steady stream of young professionals, families, and retirees to central Wisconsin, providing a diverse workforce and consumer base.
Region’s Population – 328,399
*From census.gov 2010
| Population Age Breakdown Average for Region |
| 0-4 |
5.5% |
| 5-17 |
16.1% |
| 18-24 |
9.0% |
| 25-44 |
23.8% |
| 45-64 |
29.1% |
| 65+ |
16.5% |
| *From census.gov 2010 |
Cost of Living Index of Larges Cities (Compared to U.S Index of 100) – Average 83.6
*From City-Data.com as of January 2011
Average Housing Costs
- United States - $175,100
- Wisconsin – $167,200
- Centergy Region - $129,080
*From Sperlings Best Places via National Association of Realtors
Location -
Total Land Area of Central Wisconsin- 4,675.09 sq/mi
Approximate Distance and Direction to Large Metros from Center of Region
- Madison, WI – 109 mi – S
- Milwaukee, WI – 80 mi – SE
- Minneapolis/St. Paul, MN – 201 mi – W
- Chicago, IL – 265 mi – S
Transportation
Major Highways
- Interstate 39 – North/South
- Highway 29 – East/West
- Highway 10 – East/West
- Highway 54 – East/West
- Highway 13 – North/South
- Highway 34 – North/South
Local Airport
- Central Wisconsin Airport (CWA) – Mosinee, WI
- Airlines
- Delta Connection to Detroit and Minneapolis
- United to O’Hare
- American Airlines Eagle to O’Hare
Nearest International Airports
| Airport |
Approximate Distance
From Central WI Area |
Approximate Commute Time
From Central WI Area |
| General Mitchell Airport-Milwaukee |
164 miles |
2 hours 47 minutes |
| Chicago O’Hare |
238 miles |
4 hours 9 minutes |
| Chicago Midway |
256 miles |
4 hours 34 minutes |
| Minneapolis/St. PaulInternational |
214 miles |
3 hours 45 minutes |
Average Work Commute Time – 21 minutes
*From census.gov, workers age 16+ from 2005-2009
Utilities
- Wisconsin Public Service Corporation
- Alliant
- Several Municipal Utilities
Communication
- Three major television networks – ABC, CBC, and Fox
- AT&T, Solarus and Charter Communications Cable providers
- Gannett Publications Daily Newspapers
- Broadband Availability throughout the region
Major Medical Facilities
- Adams County Memorial Hospital
- Aspirus Wausau Hospital
- Good Samaritan Hospital
- Marshfield Clinic
- Ministry St. Clare’s Hospital
- Ministry St. Michaels Hospital
- Ministry St. Joseph’s Hospital
- Riverview Hospital
Higher Education
- University of Wisconsin- Stevens Point (4 year)
- University of Wisconsin- Marathon County (2 year)
- University of Wisconsin- Marshfield/Wood County (2 year)
- Mid-State Technical College (Tech)
- North-Central Technical College (Tech)
- Several private colleges and universities
Quality of Life
From the modern retail development and historic downtowns, to the extensive outdoors and recreational activities, the central Wisconsin area has plenty to experience. The beautiful landscape allows residents year-round opportunities for recreational activities including biking, hiking, swimming, skiing, and snowmobiling. Central Wisconsin boasts over 30 golf courses with a wide range of terrain and difficult levels. Another unique feature of central Wisconsin is Rib Mountain, giving residents a place to hike in the summer and ski in the winter. With the Wisconsin River running right through the area, water sports recreational opportunities are abundant. Larger bodies of water like Lake DuBay and the Big Eau Pleine and smaller waterways closer to metro centers allow residents to kayak, water ski, and fish all in one day. Multiple cities in the area have been nationally accredited as top places live, work, and raise a family. Central Wisconsin’s numerous outdoor recreational activities and diverse landscapes give residents many unique opportunities and are the backbone of the high quality of life in the area.
Education Attainment
|
High-School Diploma |
Bachelor’s Degree |
Master’s Degree or Higher |
| United States |
84.72% |
17.42% |
10.12% |
| Wisconsin |
89.32 |
17.02 |
8.56 |
| Centergy Region |
87.75 |
12.72 |
6.17 |
| *From census.gov 2010 |
Employment
Average Per Capita Income of Central Wisconsin- $23,992
*From census.gov 2005-2009 (2009 dollars)
Labor Force (population 16 years and over) – 176,332
*From census.gov 2005-2009
Prominent Businesses by County
- Alliant Energy – Utility
- Apogee Wausau Group - Metal window & door manufacturing
- Aspirus Wausau Hospital - General medical & surgical hospitals
- Associated Bank – Financial institution
- AT&T - Telecommunications
- Boldt Construction – Construction/developers
- Chula Vista - Hotels & motels, except casino hotels
- Church Mutual Insurance - Direct property & casualty insurers
- Corenso – Paper converter
- Delta Dental – Dental insurance
- Domtar – Paper manufacturer
- Donaldson Co - Air purification equipment manufacturing
- Ellis Stone – Construction/developers
- Figi's - Mail-order retailers
- Foot Locker Corporate Services -Mail-order retailers
- Good Samaritan Health Center - General medical & surgical hospitals
- Greenheck Fan Corp - Industrial & commercial fan & blower mfg
- Green Bay Packaging – Paper converter
- Harley-Davidson Motorcycle - Motorcycle, bicycle, & parts manufacturing
- Heritage Bank – Financial Institution
- Hurd Windows & Doors - Wood window & door manufacturing
- JARP – Industrial manufacturing
- Keller Construction – Construction/developer
- Kolbe & Kolbe Millwork - Wood window & door manufacturing
- Lands’ End - Mail-order retailers
- Liberty Mutual Insurance - Direct property & casualty
- Lincoln Wood Products - Wood window & door manufacturing
- M&I BMO Harris – Financial institution
- Marathon Cheese Corporation - Dairy product wholesalers
- Marshfield Clinic - HMO medical centers
- Marshfield DoorSystems - Wood window & door manufacturing
- McCain Foods USA - Frozen fruit & vegetable manufacturing
- Ministry Health Care – System of healthcare providers
- Miron Construction – Construction/developer
- Moundview Memorial Hospital & Clinics - General medical & surgical hospitals
- NewPage – Paper manufacturing
- North Central Health Care Facilities - Psychiatric & substance abuse hospitals
- Packaging Corp of America – Paper manufacturing
- Peoples State Bank – Financial institution
- Riverview Hospital - General medical & surgical hospitals
- Roehl Transport - General freight trucking, long-distance
- Ruder Ware - Law firm
- Security Health Plan – HMO insurer
- Semling Menke - Wood window & door manufacturing
- Sentry Insurance - Direct property & casualty insurers
- Skyward – School information software developers
- SMET Construction – Construction/developer
- Smurfit-Stone Container Enterprises - Corrugated & solid fiber box manufacturers
- St Michael’s Hospital - General medical & surgical hospitals
- St Joseph’s Hospital of Marshfield - General hospitals
- The Samuels Group – Construction/developer
- Travel Guard/Chartis – insurance/travel agencies
- United Healthcare Services- Direct property & casualty insurers
- Villa Pines Facilities - Nursing care facilities
- Wausau Homes – Housing manufacturing
- Wausau Paper – Paper manufacturer
- Wipfli – CPA/Accounting firm
- Wisconsin Public Service – Utility
- Wisconsin Homes – Housing manufacturing
Industrial/Business Park inventory
Land – Multiple business and industrial sites available with infrastructure to each site – 5,258 acres; 1,866 available
| Park Name |
Acres |
Available |
Water |
Sewer |
Gas |
Electric |
Rail |
Hwy Access |
| Adams County |
|
| Town of Rome Business Park |
240 |
140 |
Y |
N |
Y |
Y |
N |
Hwy 13 |
| North Industrial Park |
35 |
5 |
N |
N |
Y |
Y |
N |
Hwy 13 & 21 |
| City of Adams Industrial Park |
38 |
12 |
Y |
Y |
Y |
Y |
Y |
Hwy 13 |
| City of Adams South Ind. Park |
40 |
28 |
Y |
Y |
Y |
Y |
N |
Hwy 13 |
| South Industrial Park |
90 |
75 |
N |
N |
Y |
Y |
N |
Hwy 13 |
| |
| Lincoln County |
|
| Tomahawk Industrial Park South |
20 |
0 |
Y |
Y |
Y |
Y |
N |
Hwy 51 |
| Tomahawk Industrial Park North |
60 |
0 |
Y |
Y |
Y |
Y |
N |
Hwy 51 |
| Merrill Airport Industrial Park |
90 |
11 |
Y |
Y |
Y |
Y |
N |
Hwy 107 |
| |
| Marathon County |
|
| City of Abbotsford Business Park |
51 |
15 |
Y |
Y |
Y |
Y |
N |
Hwy 29 & 13 |
| Village of Athens Industrial Park |
110 |
90 |
Y |
Y |
Y |
Y |
N |
Hwy 97 |
| Central WI Business Park |
360 |
28 |
Y |
Y |
Y |
Y |
N |
Hwy 153 & I-39 |
| Colby Business Park |
31 |
17 |
Y |
Y |
Y |
Y |
N |
Hwy 13 |
| Village of Marathon Co Bus. Park |
80 |
65 |
Y |
Y |
Y |
Y |
N |
Hwy 29 & 107 |
| Village of Rothschild Business Park |
160 |
10 |
Y |
Y |
Y |
Y |
N |
Hwy 51 |
| City of Schofield Business Park |
240 |
0 |
Y |
Y |
Y |
Y |
N |
Hwy 29 & 51 |
| Spencer Business Park |
140 |
63 |
Y |
Y |
N |
N |
Y |
Hwy 13 |
| Stratford Business Park |
118 |
26 |
Y |
Y |
Y |
Y |
N |
Hwy 97 & 153 |
| Wausau West Industrial Park |
500 |
345 |
Y |
Y |
Y |
Y |
N |
Hwy 29 & 51 |
| Weston Business Park South |
76 |
42 |
Y |
Y |
Y |
Y |
Y |
Hwy 29 |
| Weston Business Technology Park |
258 |
27 |
Y |
Y |
Y |
Y |
Y |
Hwy 29 |
| |
| Portage County |
|
| Amherst Business Park |
40 |
31 |
Y |
Y |
Y |
Y |
Y |
Hwy 10 |
| Portage Co Business Park |
422 |
212 |
Y |
Y |
Y |
Y |
N |
I-39/Hwy 10 |
| Twin Towers Industrial Park |
100 |
5 |
Y |
Y |
Y |
Y |
Y |
I-39 |
| Pines Corporate Centre |
112 |
86 |
Y |
Y |
Y |
Y |
Y |
Hwy I-39 & 54 |
| Stevens Point Industrial Park |
300 |
0 |
Y |
y |
Y |
Y |
Y |
I-39 |
| |
| Wood County |
|
| Marshfield East Industrial Park |
260 |
0 |
Y |
Y |
Y |
Y |
N |
Hwy 10,13,97 |
| Wisconsin Rapids Industrial Park |
538 |
31 |
Y |
Y |
Y |
Y |
Y |
Hwy 13 & 54 |
| Woodlands Business Park |
148 |
61 |
Y |
Y |
Y |
Y |
Y |
Hwy 13 & 54 |
| Nekoosa Industrial Park |
58 |
43 |
Y |
Y |
Y |
Y |
N |
Hwy 73 |
| Rapids East Commerce Center |
213 |
112 |
N |
N |
Y |
Y |
Y |
Hwy 54 |
| Mill Creek Business Park |
160 |
137 |
Y |
Y |
Y |
Y |
N |
Hwy 10 & 13 |
| Marshfield Air Business Park |
26 |
7 |
Y |
Y |
Y |
Y |
N |
Hwy 10 & 13 |
| Norwood Industrial Park |
60 |
19 |
Y |
Y |
Y |
Y |
N |
Hwy 10 |
| Yellowstone Industrial Park |
84 |
84 |
Y |
Y |
Y |
Y |
Y |
Hwy 10 |
|